Skip to main content

Explore: Define Target

Heath
Updated

Targets can be defined under the Define Target tab in the Explore Module of the Insights Suite. Users have the ability to define a target audience and a target market. 

Snag_5594c0.png

 

Select Audience

The 2021 Data Source is the default audience but audiences from the 2020 Data Source are also available.

Snag_56e906.png

Currently, there are only four audiences available in the 2021 Data Source:

  • Persons 0+ yrs (Total Population)
  • Persons 5+ yrs
  • Persons 18+ yrs
  • Persons 21+ yrs 

Snag_59f636.png

Saved Audiences, Population demographics and behaviors, Consumer Profiles, ADS, and Prizm Premier profiles can all be accessed under Select Audience when using the 2020 Data Source. 

Snag_5e05a4.pngSnag_5f250e.png

Select the desired audience criteria and Apply. 

Snag_60d473.png

Assign Market

Select the target market under Assign Market by typing the market name and checking the box to the left of the market name and Add as Individual.

Snag_634eba.png

 

If selecting multiple markets, the option Add as Group will appear and calculate measures for all selected markets.

Snag_65807f.png

Note: Once targets are defined, individual pills will show on the map of what has been selected, as shown below.

Snag_699cdd.png

Comments

0 comments

Please sign in to leave a comment.