All inventory and media belongs to Vendors and all media plans and buys can be connected to a Client and often an Agency. And we work with Contacts at each of those Companies that help us connect all of it.
Since these organizations and people are relevant across the platform, independent of a single piece of media or audience measurement, LOCI has a centralized Records Management hub to do just that: create, edit, connect and report on those critical records.
Navigate to Records Management using the icon in the left hand menu.
Each Company Type and Contacts has it own set of screens where the relevant data for each is captured.

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