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2021 Geopath Measures are Live!

Product Team
Updated

The measures for 2021 are now live in LOCI!

In the Explore module users will see a new dropdown option next to the Define Target tab.


In the "New Workspace" module, the "Data Source" toggle is available from within the Audience selection. You're able to add Audiences from different years to the same plan. 
(Full descriptions of the latest Workspace module are here.) Snag_6e2d23.png

The Explore Module is currently defaulted to using the 2021 Measures and there are four available audiences for this dataset:

  • Persons 0+ yrs
  • Persons 5+ yrs
  • Persons 18+ yrs
  • Persons 21+ yrs

Snag_6ebbf6.png

Users can also toggle between the 2021 Measures and the 2020 Measures using the Data Source dropdown

Snag_6f3a8c.png

Toggling from one dataset to the other will present the user with a confirmation messageSnag_105c9a0b.png

For Example

Here is an example of spots with measures from the 2021 Dataset:

Snag_106e769d.png

Toggling to the 2020 Dataset updates those same measures right in the module:Snag_106da1f7.png

 

 

Your friends in time,

Intermx

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