Updated Audience Menu 06/22/2021

The Audience Menu for the 2021 and 202106 (mid-year forecast) data sources has an updated look and feel that is more consistent with previous iterations of the menu

Workspace

In Workspace, the default data source is the mid-year forecast and previous audience data sources are available from the dropdown with descriptions of included dates ranges

The Population tab functions the same for the 2021 and 202106 audiences as it does for the legacy 2020 audiences with nested dropdown selections

The Consumer Profiles tab, with over 6,500 available options, can be filtered by category or search bar

The PopFacts® tab provides base segments for users to implement

All 68 Prizm® Premier segments are available

Explore

These same updates carry over to Explore's Define Target tab